Hi, I'm Jon.
Leader, Marketing Strategist, Copywriter
I'll help your company reach your business goals and solve tough marketing problems.
(This is one of my all time favorite road trips... it's a shot from the Chief Joseph Scenic Byway in Wyoming.)
Marketing Strategy & Innovation
Marketing Results
Senior Marketing Strategist with Spire Advertising
Created strategic marketing plans (from annual plans to quarterly adjustments) for 35 to 38 different clients from 14 unique market segments on an ongoing basis.
Increased inbound leads 400% for the agency through a combination of paid search and targeted display ads.
Reallocated a nearly $1M advertising budget for regional credit union and developed a new marketing plan. Resulted in steady growth in assets and membership at a time that other financial institutions are either stagnant or losing ground.
Developed the strategy and marketing plans that account managers used to close new business and upsell current clients. This led to 117% increase in agency revenue from Q4 2023 to Q1 2024.
Owner & Chief Marketer of WorshipTeamCoach.com
Generated more than 23,000 email sign-ups through PPC ads and organic traffic (SEO, content marking) in a small, niche market.
Created and optimized top-of-funnel campaigns resulting in low- or no-cost leads using entry-level offers to offset ad costs.
Developed and executed a sales call funnel for our high-ticket coaching program with a 68% close rate.
Sold business for a 47% profit in June 2023.
Copywriting & Content Strategy
Samples
Senior Marketing Strategist with Spire Advertising
The Ohio State Reformatory
This is the homepage for the Ohio State Reformatory—where The Shawshank Redemption was filmed. Our agency designed their new website.
- I led the strategy session to plan their new site.
- I wrote the copy for the top part of the home page, what you can see on the screenshot.
- I also developed the concept for a “Reformatory Story.”
Spire Packaging Manufacturing Landing Page
I wrote the copy for this Spire landing page. It was part of our ABM efforts targeting the packaging industry. With this page, I pushed Spire to be a little less buttoned-up. It’s not radical by any stretch, but it was a departure from their standard copy.
Note: The concept for the scratched out and handwritten heading was my idea. I didn't love the execution of it, but I didn't have final say over the creative.
You can read the entire page copy here: www.spiread.com/packaging-customers/
Owner & Chief Marketer of WorshipTeamCoach.com
Website Copy
I wrote all the sales copy and blog content for WorshipTeamCoach.com. While I haven’t owned or had any control over it for over a year now, the new owner has left most of the site as it was.
Blog Articles
This PDF contains select some blogs to let you see my writing style. Since I was the brand, I wrote in my own voice — highly conversational with some humor.
Campaigns
This PDF contains samples of ads, landing pages and email campaigns.
Leadership & Team Building
Highlights
Founder & Owner of WorshipTeamCoach.com
Built a side hustle in a tough niche market with enough predictable MRR that allowed me to quit my day job and go full time in the business.
Mentored coaches and delegated the coaching program to them as part of my exit strategy.
Developed, taught, and produced a leadership and team training curriculum that focused on building healthy team culture.
Music Director / Worship Pastor - Heartland Church
Built and led team of 30+ volunteer and paid musicians and techs in a 350 - 500 member church.
Developed team members and fostered consistent excellence week after week while maintaining a healthy team culture.
Developed a year-long succession plan and mentored my successor to take over for me when I stepped down from my role.
Mentored coaches and delegated the coaching program to them as part of the exit strategy.
Design, Video & Layout
Samples
WorshipTeamCoach.com
I designed the website and graphics for WorshipTeamCoach.com. While I haven’t owned or had any control over it since June 2023, the new owner has left most of the site unchanged (as of July 2024). The current design was redesigned in late 2019. So take that into consideration as you evaluate the style and UX choices.
Funnel Geek Marketing
MyFunnelGeek.com (no longer a live site)
I designed the website (and wrote the copy) for MyFunnelGeek.com. This was short lived side venture from 2020 to 2021. I was offered a marketing job that made this business a conflict of interest, so I shut it down.
Video Production
Video Content Available Upon Request
I want to reiterate something about all design and video work. My expertise is NOT in my technical abilities. I can get stuff done in a pinch. But my superpower of innovation and creativity are best utilized when I can ideate with the real creative experts.
Resume
Download Jon's latest resume
View or download Jon's latest resume.
A Letter of Recommendation
View or download the letter of recommendation Jeremy Harrison, owner of Spire Advertising, wrote for Jon.
About
Get to know me...
My path to marketing was NOT typical. When I started an online education business in my 30s, that's when I started my education—copywriting, paid ads, SEO, website development, graphic design, video editing, email marketing, and on and on.
Eventually, I learned where my sweet spots are—strategy, copywriting, email marketing, and leadership, and I built a team to help me with the rest.
If we work together, here's what you can expect...
- High energy to launch new projects & initiatives
- A leader, team-builder, and encourager
- Big-picture thinking and strategic planning that focuses on practical execution
- I'll ask a lot of questions when we analyze issues to make sure we truly understand it
- Someone who doesn't always take himself too seriously, but takes the work seriously
- I'll probably order fish tacos when we go to a Mexican restaurant
And a little about my family...
Shannon and I have been married since August 2001. We have four kids, Aedan (2005), Addie (2007), Corbin (2011), and Cora (2013). Shannon teaches fourth grade and the kids all play multiple sports.
Let's just say... we stay busy.
We just reached a new milestone this past May (2024) when Aedan graduated high school. (This pic is from graduation night.)
We love hiking (mostly—Cora's not the biggest fan). And we like playing cards and board games. NONE of us like losing.
Only one of my children inherited my wife's quiet demeanor. The rest are more like me... for which I apologize to her daily.
We live in Lexington, Ohio, which is just outside of Mansfield.