Small Businesses / Nonprofits

Hire a Fractional Head of Marketing

Get marketing strategy, execution, and leadership at a fraction of the cost of a full-time CMO or Head of Marketing.

Does your business or organization have a...

Marketing "Person"?

You've got a marketing person or ad hoc team who focuses on execution — but doesn’t always understand "big-picture strategy." 

Leads Problem?

Your sales team doesn't feel like they get enough qualified leads from your marketing.

Questionable Agency?

You've got a marketing agency telling you they’re getting you great results — but you’re just not sure.

You know your marketing needs leadership. But hiring an expensive, full-time Director or C-level leader to run it is not practical.

Jon-Nicol-round

Jon Nicol | Marketing Leader & Strategist

I can be your CMO or Head of Marketing...

...at a fraction of the cost of a full-time employee.

  • Low overhead: With no payroll expenses or benefits, your company saves tremendously.
  • High commitment: You get leadership-level accountability (for a fraction of the cost).
  • Better ROI: invest in marketing execution instead of an expensive, full-time executive.
Learn More About Jon

Marketing Issues with SMBs & Nonprofits

I built and sold my own business. And I've worked in a marketing agency that focused on small to medium sized businesses (SMBs) and nonprofits.

I’ve seen these marketing issues with companies and nonprofits over and over:

No cohesive marketing efforts.

No clear ROI on ad spend or marketing budget.

Not enough qualified leads for the sales team.

No one to manage the agency or freelancers.

No clear marketing strategy to reach business goals.

Low quality marketing and NOT on brand.

There’s not ONE person responsible for marketing.*

*Let's be real, we all want that proverbial “throat to choke” if things go poorly.

If any of these issues are plaguing your company or organization, they’re keeping you from your big goals.

The Fractional CMO / Head of Marketing Solution

I’ll help your company solve BIG marketing problems… and make sure those solutions get implemented.

As your fractional CMO / Head of Marketing, I’ll…

Develop a marketing strategy that aligns with your business goals

Oversee and drive the execution of the marketing strategy

Identify your ideal customers and determine how to reach them

Clarify your company/organization's core messaging 

Manage your marketing team (in-house, freelance, and/or agency)

Optimize your marketing budget and improve your ROI

Determine how to drive traffic and convert leads to help you grow

And, I’ll be that single person responsible to make sure your marketing work gets done — and I’ll be accountable if it doesn’t.

If you’ve been spinning your wheels with marketing…

And you know you need someone to lead your marketing…

But a full-time CMO or a Head of Marketing hire seems too risky…

...it makes so much sense to hire a fractional Head of Marketing or CMO.

Get the benefits of a CMO without the costs...

Align your marketing with your business goals

Clarity and cohesion with your marketing efforts

Oversight and stewardship of your marketing budget

Management of your marketing team

One person accountable for marketing

Is this the right fit for your business or organization?

What are the steps to work together?

Connect

Email, call, or text and let's talk about your business or organization.

Assess

If it seems like a fit, we'll meet to assess your marketing needs and goals.

Kick-Off

We’ll get started with clear objectives and specific KPIs to reach your goals.

Connect With Jon

To connect and see if we're good fit, call or text me at (419) 565-7237, or complete the form below.

Send Jon an Email

Connect with Jon

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FAQs

About

Get to know me...

My path to marketing was NOT typical. When I started an online education business in my 30s, that's when I started my education—copywriting, paid ads, SEO, website development, graphic design, video editing, email marketing, and on and on.

Eventually, I learned where my sweet spots are—strategy, copywriting, email marketing, and leadership, and I built a team to help me with the rest.

View samples of my work here.

If we work together, here's what you can expect...

  • High energy to launch new projects & initiatives
  • A leader, team-builder, and encourager
  • Big-picture thinking and strategic planning that focuses on practical execution
  • I'll ask a lot of questions when we analyze issues to make sure we truly understand it
  • Someone who doesn't always take himself too seriously, but takes the work seriously
  • I'll probably order fish tacos when we go to a Mexican restaurant
Jon-Nicol-round

And a little about my family...

Nicol family

Shannon and I have been married since August 2001. We have four kids, Aedan (2005), Addie (2007), Corbin (2011), and Cora (2013). Shannon teaches fourth grade and the kids all play multiple sports.

Let's just say... we stay busy.

We just reached a new milestone this past May (2024)  when Aedan graduated high school. (This pic is from graduation night.)

We love hiking (mostly—Cora's not the biggest fan). And we like playing cards and board games. NONE of us like losing.

Only one of my children inherited my wife's quiet demeanor. The rest are more like me... for which I apologize to her daily.

We live in Lexington, Ohio, which is just outside of Mansfield.

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